广告策划 Advertisement Plan (Chinese Edition)
Type
Book
Authors
ISBN 10
7515307943
ISBN 13
9787515307947
Category
Teknologi
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Publication Year
2012
Publisher
中国青年出版社, China
Pages
187
Subject
广告学——高等学校——教材
Description
This book is an art design/ advertising design type books, it contains eleven chapters, explains one by one several links need to be involved in the advertising planning such as advertising planning, advertising research and analysis, advertising strategy, advertising positioning, advertising creative, advertising representation, advertising media, advertising budget, advertisement effect measurement, advertising proposals and so on, several advertising planning cases at home and abroad are included in the content of this book, to support content teaching, which can help readers to fully grasp various essence of advertising planning. - from Amzon
Number of Copies
2
