Edited by Chen Ying, Creative Design and Planning of Advertisement mainly explains a theoretical system for designing and planning of advertisement, concentrating on introduction of advertising creative methods and the latest trends in advertisement design. It interprets thinking methods, expression approaches, and multiple forms concerning advertisements idea creation. Meanwhile it presents and analyzes a piece of advertisements orientation, preliminary market research, and later period assessment, aiming at opening a window for readers to think. It is hoped that students majoring in advertisement design at secondary technical schools and junior colleges as well as advertisers could observe things from a different perspective, learn from excellent advertising concepts and design methods, and find their own inspirations and creativity. - from Amzon