Paperback. Pub Date :2014-01-01 Pages: 192 Publisher: Enterprise Management Press Who can deny that we live in a colorful world of advertising. What is the ad can be? How does it spread? No matter how you design your ad bells and whistles. no matter how rich you are creative in the whole process of advertising operations. in fact. a lot of these things are superficial. So successful advertising in the end what standards? If you are an advertiser. and ultimately there is only one answer: the effect is the sole criterion advertising success. If you have your own publishing platform and channel. if you're the media. you have to clearly tell your customers: our advertising. give what you bring. Contents: Chapter One. then the effect is the sole criterion for testing EDITORIAL advertising a deliberate decision to advertise the nature of the ten cases 2 3 ad is telling your audien... - from Amzon