Paperback. Pub Date: 2014-11-1 Pages: 304 Publisher: Central Compilation and Translation Press. A Comparative Study of Chinese advertising language ads everywhere. Advertising language as an important part of applied linguistics. highlighting the characteristics and trends of linguistic development. This book of applied linguistics and language theory view of language as a guide. referring to research methods of comparative linguistics of English language were studied advertising and comparative analysis of the development history. vocabulary. syntax. rhetoric. and other angles. Chinese advertising language often needs to have three characteristics: novelty. economic and vivid. and it belongs to the community and to adapt to the environment and ideology were in historical development. Its novelty is mainly embodied in the vocabulary of advertising innovation capacity. throug... - from Amzon