Paperback. Pub Date :2013-11-01 Pages: 204 Language: Chinese Publisher: Capital Economic and Trade University Press copywriting is divided into seven chapters. the main contents include: body advertising copy; advertising copy system; advertising copy in the form of advertising copy. etc.; advertising copy rhetoric;; advertising copy creative structure. Contents: Chapter One body of an advertising copywriter. copywriting understanding Second. the nature of advertising copywriting Third. the process of writing the second chapter of copywriting copywriting system one ad targeting two advertising appeals of three. four creative. advertising performance First. the ad copy headline two. three ad text. ad slogans Fourth. advertising and accompanying text ad copy wake fourth chapter title rhetorical one. two negative rhetoric copywriting. copywriting and production of active struct... - from Amzon