广告设计与实战 Advertising Design and Practice (Chinese Edition)
Type
Book
Authors
ISBN 10
7302278237
ISBN 13
9787302278238
Category
Kesenian & Rekreasi
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Publication Year
2012
Publisher
清华大学出版社, China
Pages
199
Description
This book introduces the history of advertisement, the development of advertisement design. It probes into the creative thinking method and theory of advertisement. Starting with issues like ads graphs, ads colors, layout arrangement,ads lasting time, option of the ads media and evaluation measure in propagation effect, the book systematically expounds the basic principle and practical experience of ads designing and ads propagation. - from Amzon
Number of Copies
1
