Language:Chinese.Paperback. Pub Date: 2015-3-1 Pages: 356 Publisher: Shanghai Jiaotong University Press for the rapid development of innovative new media advertising practices. the book clearly put forward new media advertising is a search to meet the dissemination of information through the dissemination of information and the nature of the new media advertising. new media advertising acceptance mode. accepted behavior spread of new media advertising. advertisers search for information supplied to meet. meet professional media for interactive search services. new media advertising communication; mode shape. the effect of new media advertising communication evaluation. and other new media advertising communication control and guidance chapters. the first systematically expounded the theoretical issues of new media advertising. and has a lot of innovations. Contents: Chapter ... - from Amzon